Account management is the act of keeping and maintaining relationships with current customers. It helps to put some value on what a company's products or services provide to a customer in exchange for following through to buy products or services again. Good account management covers client needs, solves problems, and sees what upsells and cross sells can be. In business to business (B2B) settings and in service businesses this is very important. Long term revenue, churn decrease, and overall brand reputation will help you enjoy long term positive benefits from your account management. Account managers perform very well in helping to build trust and turning clients into long term partners by staying proactive and communicative involved.